BusinessOvercoming the Challenges of Starting a Business

Overcoming the Challenges of Starting a Business

Christopher Johns is a charismatic paddling champion. He started his paddling career over twenty years ago in Hong Kong where he competed in and won several international races. He also had the honor of representing the UK in the Dragon Boat World Championships in 2017 and 2019. A year ago, he decided to take his passion for paddling and water sports up a notch and take on a new challenge. Despite having limited knowledge about entrepreneurship, he decided to start his own company and set up a paddling academy in a completely new territory. Some people might have told him that he was crazy to do so however, part of being an entrepreneur is the willingness take risks…but you don’t necessarily have to do it all on your own. Indeed, there is a lot of work that goes into setting up a company. Those are tedious steps that should not be overlooked as they play an important role in determining the success rate of the company. This can no doubt be too stressful and overwhelming for a single individual.   “Despite the challenges there is still an opportunity for success”  Christopher Johns

In 2019, Christopher Johns got in touch with Accurax 

Like with all our clients, our first session began by getting to know Christopher Johns, his career so far and the vision that he had for his future company. From the very beginning, he had a clear idea; He was determined to share his love of water sports with other people. We were more than happy to be part of the process of making his dream a reality. 

By adopting a tailor made approach, we were able to assist Christopher Johns and accompany him into his journey of becoming an entrepreneur. 

Services Assisted to Christopher Johns: 

Company and bank account set up
When starting a new company, it is crucial to not overlook the banking situation. The first step was to find the right bank and the appropriate type of bank account that will fit the needs of the company. Indeed setting up the right bank account is an important step to ensure that both the business and Christopher Johns remain protected. We cannot stress this enough, personal account should be kept separate from business fund. This will allow the owner to avoid tax issues, protect himself from legal liability and have a clean accurate bookkeeping. 

Tax planning
Our job was to analyse the financial situation and to determine whether there is maximum tax efficiency. In order to do so, we took several factors into consideration including the size of the company, expenditures and the timing of income. Our objective was to create the best possible outcome for Christopher Johns. 

Business plan
write up We wrote a detailed plan, which included a market and competitive analysis, customer segmentation, marketing strategy and a cash flow forecast. Ultimately we ensured that the business plan will be a useful tool that will help the business owner in his decision making process and keep track of the business’s goals and growth. 

Feasibility study
A feasibility study was conducted to determine the project viability from an economical point of view. By examining factors such as the market, the competitors, potential obstacles, facility costs, revenues, options for project development, Accurax was able to determine how the business should operate. Therefore, limiting risks of failure. 

Cash flow forecasts
This involved tracking the cash going in and out of the business over a period of time in order to make informed business decisions, plan for change and know how the company can enable business growth. 

Success
Christopher Johns is now the founder of Mauritius Paddling Academy, a paddle sports company based in Mauritius. The company offers two services: dragon boat and outrigger. Each session is personalised to fit the ability of the paddlers. Despite being a fairly new business, the Mauritius Paddling Academy is already building a strong business reputation. Furthermore, Christopher Johns is already assembling a promising team of dynamic paddlers that he is training to compete in the next dragon boat tournament.

However, what’s more inspiring is Christopher Johns’ definition of “success”. While many businesses focus on the turnover, Christopher Johns adopts a more people centric approach to his company.

“Success to me is seeing people engage with the sport, people enjoying the sport and wanting to come back and do more” Christopher Johns

Everyday at Accurax, we are inspired by the story of aspiring entrepreneurs. The passion behind any business idea is what keeps us motivated to help businesses and entrepreneurs reach their goal and thrive.

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